Business of Diving & Marketing Training

Specialist Training Workshops

These workshops are designed not just to help keep your own skills sharp and up to date but to offer you all the "tips and tricks" I have picked up over the years. I will provide help on when and how to market and conduct Nitrox, DUP, Rescue courses, leaving you feeling comfortable offering them to your future students within the Dive Center you work for... and helping you avoid the typical instructor-burnout due to teaching always the same courses!
 

• BUSINESS OF NITROX (BON) : This program at instructor level is a MUST for all PADI instructors who still want an occupation in the dive industry tomorrow. It is already well known, that since it was published in most dive magazines that PADI and NRC (Nitrox & Rebreather College) are cooperating and are forcing Nitrox as the topic of the near future. Now Nitrox can be included in the OWD and also in the AiD courses. To be able to link all these courses PADI OWSI and higher of course have to be Nitrox instructor! Areas covered in this workshop: Nitrox knowledge, gas logistics (blending and filling methods), physical and medical background in reference of decompression, positive effects of Nitrox while diving with it, etc.

  Program Structure : 1 day (academics + workshop)
   

• BUSINESS OF DIGITAL UNDERWATER PHOTOGRAPHY (BODUP) : This workshop details PADI’s newest specialty and how dive businesses can market, promote and sell the program to both snorkelers and divers. The PADI Digital Underwater Photographer course is a two-part introduction to digital underwater photography focused on today’s point-and-shoot digital cameras. Targeting a broad consumer audience ranging from certified divers to snorkelers and Discover Scuba Diving participants, even PADI Open Water Diver students can take part in the course during training. Level One of the course guides students in achieving good results easily, even if they’ve never used a digital camera by capturing the moment using the PADI SEA method – Shoot, Examine, Adjust. Level Two teaches them how to make their photographs even better by increasing their knowledge about file formats, resolution settings, lighting, color, composition, and optimizing photos with their computer. Each level requires one open water digital photo dive. Projections suggest that the PADI Digital Underwater Photographer course will become a top – if not the top – diver specialty.
  

  Program Structure : 2 days (academics + workshop + 2 dives)
   

• RESCUE WORKSHOP : Rescued anyone lately? For most folks, the answer is NO (thank goodness). The fact is that rescues are infrequent, but it's always good to be prepared. That's the reason you took the rescue course in the first place! Rescue skills can easily be forgotten or at the very least, become rusty. Make sure you are familiar and comfortable with the PADI Rescue Diver course Exercise # 7 (Unconscious Diver at the Surface). Unfortunately, too often we see instructors showing poor demonstrations to their students... The goal of this workshop is to transfer all the self-confidence you will need when demonstrating this very important skill. 

  Program Structure : 1 day (academics + workshop + CWD)
   

All above programs are recorded as "Special Credentials" in your PADI personal profile; furthermore, these programs count as Continuing Education credits for your PADI Master Instructor application.

EVE Database Training

Get trained on EVE (Electronic Virtual Employee) software whether your Dive Center staff or any instructor wanting to have the ability to use EVE in your next workplace. We will cover how to setup and maintain EVE as well as input all your current student database into EVE. A little more about EVE, it is a revolutionary computer software program designed to assist the dive professional in today's competitive market. It allows you to maximize profit and save valuable time by keeping an up to date record of business transactions. Once the records are in place, you're done! This program really does bring profit to your fingertips.

Program Structure : 1 day (academics + workshop)

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Comprehensive Sales Training

• POSITIVE APPROACH SELLING (PAS) : This course will enhance your sales skills by showing you how to sell from the heart rather than traditional hard sell courses. This applies to both full and part time instructors alike. Do your customers a favor - do what's best for them!

  Program Structure : 1 day (academics + workshop)

• ADVANCED STRATEGIES FOR RECRUITING AND RETAINING ENTHUSIASTIC DIVERS (ASR) : This is a retail education program, it was designed to teach PADI Dive Centers employees and instructors effective methods enhancing the chances for business success.
  

  Program Structure : 1 day (academics + workshop)

• CAREER TRACKING TIPS FOR THE DIVE PROFESSIONAL : Do you want to fit in and feel confident at your new Dive Center, maybe just have the ability to work in all Centers around the world? This program is all about understanding what your customers want and expect from Dive Centers and Instructors.
  

  Program Structure : 1 day (academics + workshop)

• YOUR DIVE CENTER IMAGE : Have you ever walked into a store and immediately felt comfortable? Or, perhaps the opposite: the store is so crowded that you can't move comfortably, and all you can think of is to leave the store as soon as possible? If you have ever experienced any of these feelings yourself, then you already know that in ANY retail business (yes, even Diving...) the look and the layout of the sales floor do matter. This program covers: what is Visual Merchandising & why is it important?, floor plan & flow, display management, fixtures, displays, spacing planner, etc.
  
  Program Structure : 1 day (academics + workshop)

• SLUTSKY'S STREETFIGHTING: No, it's not a combat sport and no, it's not a videogame... This workshop will give you insight into effective but low cost (and sometimes free!) advertising and promotion.

  Program Structure : 1 day (academics + workshop)

• THE DUTY OF CARE: In this highly praised DVD video, it is reconstructed a court case of an unfortunate diving accident, with interviews and important considerations that can be applied to all aspects of teaching diving.

  Program Structure : 1 day (academics + workshop)

Marketing Consulting and Training Management Consulting

Your Dive Center/School does not work the way you were expecting? Please contact me about any of your needs and we will arrange a time to meet and discuss together what's best for you.

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